SPECTRUM NEWS POLITICAL CONNECTIONS
Role: Motion Designer and Art Director
Spectrum News
Political Connections is a successful Sunday morning show for Spectrum News.
I was privileged to be given the opportunity to rebrand this show from a visual standpoint.
Emphasis was placed on creating a graphics package that would help the show be recognizable both on-air and in the community whether it be on billboards or digital applications.
The show packaging was built in Cinema 4D and After Effects and centers around red and blue ribbons that travel through a 3D environment of government structures.
Once I had established a creative concept and sign off to go into production, the process began with a lengthy build of highly detailed and accurate structures such as the Tallahassee state capitol building, The White House, and the United States Capitol building within Cinema 4D.
The tremendous effort and hours placed into this project was recognized by tremendous viewership increases and an Emmy Award for Graphic Package Design.
Enjoy!
LOOK DEVELOPMENT
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