SPECTRUM BAY NEWS 9 FLORIDA DECIDES
Role: Motion Designer and Art Director
Spectrum News
The goal was to revamp the Spectrum Bay News 9 creative to have an impact visually and a fresh approach to Election coverage.
My approach was to create a grand environment that would flourish with a camera dynamically following 3D stars shooting through and eventually have a 3D title resolve dynamically.
The environment was constructed in Cinema 4D and the key to the success of this look was compelling cinematography within the 3D scenes.
Thanks for viewing!
LOOK DEVELOPMENT
______________________