LOGO EXPLORATION
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Your logo can leave an impact on potential and your existing clients. A well thought out logo also tells the story of your brand and can establish a recognizable symbol that clients immediately associate to your brand.
PREVIOUS LOGO
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The previous logo is familiar but through design exploration, can needed to be strengthened to have a bolder feel and leave more of an impact as an icon to tell the story of the brand. Additionally, a logo can establish many branding design elements that can be carried throughout a marketing campaign to create brand autonomy.
Things to note of the previous design is the thin linework of the icon mark, lowercase i within the logo mismatched with the capitalized I in Inc. beneath the icon, as well as choice of lowercase font.
LOGO DESIGN & COLOR EXPLORATION
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THE LOGO SELECTION (Full Color & 1 Color) & BRAND COLOR PALETTE
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Logo features a stroke icon beneath the Oi font, which becomes a prominent design element through the brand. The stroke always is utilized with upward movement, giving the sense of positivity, happiness, and certainty.
The color palette features a neutral color base of a confident blue with an accent color usage of a sunrise yellow and deep burnt orange to bring a sense of warmth and kindness to the color palette. Additionally the font choice features a clean yet bold and all uppercase font to portray confidence in the brand.
OI PRODUCT CATEGORY ICONS
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WEBSITE BRANDING RESKIN
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SOCIAL & PRINT BRANDING ADVERTISING
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EMAIL MARKETING CAMPAIGN DESIGNS
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PRINT DESIGN SHELL FOR MONTHLY SALES
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