Role: Motion Designer and Art Director
The new design and animation toolkit for New York Liberty promotional broadcasts on FOX5 and My9 proved to be a resounding success, injecting a much-needed jolt of energy and excitement into the game broadcasts. The dynamic, energetic design captured the spirit of the team and the fast-paced nature of the sport, effectively engaging viewers and generating a buzz around each game. This successful implementation not only elevated the visual identity of the broadcasts but also significantly enhanced the overall promotional efforts, contributing to a more compelling and exciting fan experience.
20 SECOND GAME PROMO VIDEO:
SOCIAL MEDIA ANIMATED AD:
FULLSCREEN CALLOUTS ANIMATIONS:
ENDPAGE WITH FOX LOCAL TAG ANIMATION:
ADDITIONAL FULL ON-AIR PROMO ANIMATIONS: