NEW YORK LIBERTY ON FOX5 and MY9
Role: Motion Designer and Art Director
FOX
A great opportunity arose with FOX5 and My9 partnering with the WNBA and the New York Liberty to become their official broadcast partner for the 2024 season. With the partnership came a new opportunity to create a new and exciting graphics package for the game broadcasts and promotions.
The idea was to develop something grand, something that feels like New York City and has a national feel.
OPEN ANIMATION
IN GAME ANIMATIONS
LED ANIMATED TEXTURES
While the 3D scenes take center stage in developing the overall visual treatment and eye candy, there are many 2D animated assets that needed to be created to enhance the overall look. Many of these secondary details are often over looked when a viewer screens the presentation but these fine details add a level of complexity and realism to the overall presentation. While it takes more time and creative thought to develop, when done correctly, it can take a piece from being well done to being great!
PROMO ASSETS
Various promo assets were generated to promote the official broadcast partnership between FOX and the New York Liberty. While the look was intended to have a relationship between the promotional efforts and game broadcasts, the goal was to give each a unique visual look, while keeping the brand identity true.
