Role: Motion Designer and Art Director
FOX Television
The BNF (Brand New FOX) sports graphics package was developed to create a separate on air look that would be unique to sports coverage shows but still relate back to the BNF News branding that had been established prior.
A goal for the package was to develop a look that can be colored with unique accent colors for specific teams in FOX local television markets.
LOOK DEVELOPMENT
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BACKGROUND LOOPS
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LOOK DEVELOPMENT TESTS
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PACKAGE INSERT GRAPHICS
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The package insert graphics were designed to offer flexibility to skin the package based on team colors of local markets if preferred. Accent colors throughout the lower third, bugs and full screen inserts can be adjusted to reflect those specific team colors. Additionally, light (Grey Lux) and dark (Grey) backgrounds were available to offer a unique look for use across multiple shows.
