BRIGHT HOUSE SPORTS NETWORK HIGH SCHOOL SPORTS CAMPAIGN
Role: Creative Director and Motion Designer
Spectrum News
Focus on high school sports coverage and televising games was an emphasis for BHSN (Bright House Sports Network) and to kick-off the season starting with football, a fresh and unique approach to coverage was desired.
Having complete creative freedom, I began by storyboarding ideas. The idea was to create something that was exciting but also relates to a younger audience. A unique design was crafted that features 3D animated athletes and a water color, ink, and illustrated tone.
The creative scope would have to span across many platforms (on-air, digital, print, social media) and it would entail show opens, game opens, on-air promo elements, web banners, digital app graphics, digital and printed billboards, and game interstitial graphics.
The end result was well received and won me an Emmy Award for the design work.
PRINT / DIGITAL BOARDS
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LOOK DEVELOPMENT
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