Role: Motion Designer and Art Director
Spectrum News
The goal was to revamp the Spectrum Bay News 9 creative to have an impact visually and a fresh approach to Election coverage.
My approach was to create a grand environment that would flourish with a camera dynamically following 3D stars shooting through and eventually have a 3D title resolve dynamically.
The environment was constructed in Cinema 4D and the key to the success of this look was compelling cinematography within the 3D scenes.
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