LOGO & COLOR EXPLORATION
Your logo can leave an impact on potential and your existing clients. A well thought out logo also tells the story of your brand and can establish a recognizable symbol that clients immediately associate to your brand.
The previous logo needed to be strengthened to have a bolder feel and leave more of an impact as an icon to tell the story of the brand. Additionally, a logo can establish many branding design elements that can be carried throughout a marketing campaign to create brand autonomy.
THE LOGO SELECTION (Full Color & 1 Color) & BRAND COLOR PALETTE
Logo features a stroke icon beneath the Oi font, which becomes a prominent design element through the brand. The stroke always is utilized with upward movement, giving the sense of positivity, happiness, and certainty.
The color palette features a neutral color base of a confident blue with an accent color usage of a sunrise yellow and deep burnt orange to bring a sense of warmth and kindness to the color palette. Additionally the font choice features a clean yet bold and all uppercase font to portray confidence in the brand.
OI PRODUCT CATEGORY ICONS
WEBSITE BRANDING RESKIN
SOCIAL & PRINT BRANDING ADVERTISING
EMAIL MARKETING CAMPAIGN DESIGNS
PRINT DESIGN SHELL FOR MONTHLY SALES
